Launch of first ever FIH Official Fan Store

Launch of first ever FIH Official Fan Store!

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24 June 2022

Lausanne, Switzerland: Dreaming of offering the FIH Hockey Women’s World Cup mascot – Lyla – to your children? Looking for an event T-shirt to watch the matches? Finding your outfit to follow the next FIH Hockey Pro League season? The International Hockey Federation (FIH) brings you the solution: the FIH Official Fan Store!

Indeed, as part of its continued journey to connect and engage with hockey players and fans and also enrich its digital offer for them, FIH, together with its partner Kayford, has officially launched today its first ever Online Fan Store, available on the platform www.store.hockey.

Thanks to this new platform, hockey players and fans around the world are now able to order official branded FIH, FIH Hockey Pro League and FIH Hockey Women’s World Cup Spain and Netherlands 2022 merchandising items, in a very easy and user-friendly way.

Items on offer include polos, T-shirts, jackets, caps, scarves, mugs, bottles, keychains, umbrellas and much more! The initial product range will be expanded within the coming months.

(note: see athletes competing at the FIH Hockey Women’s World Cup Spain and Netherlands 2022 wearing some of the items on offer: https://www.instagram.com/p/CfLis8QqzEP/)

Kayford Holdings Ltd. CEO Markus Kerschensteiner said: “We are very happy to be an integral part of launching FIH’s first ever online store. This would be a much-awaited launch for the hockey fans to be able to buy their favourite merchandise from all over the world. We look forward to welcoming and engaging with the hockey fans through the online store.”

FIH CEO Thierry Weil said: “The launch of the FIH Official Store is another important milestone for the continued enhancement of the fan experience. We invite the global hockey community, including fans and players, to get hold of their favourite items from the store. On behalf of FIH, I’d like to extend our sincerest thanks to Kayford for their invaluable expertise and guidance in this achievement.”

#HockeyEquals
#HockeyInvites

For more information about FIH and hockey in general, please consult FIH.hockey, follow the FIH social media channels – FacebookInstagram and Twitter – and download the Watch.Hockey app.